Psst… did you hear?! Your business has a profile in ChatGPT now!
I know, I know. Every time you turn around there is something new with AI and it feels like a lot to keep up with. But trust me, this is one you are going to want to pay attention to! On November 10, OpenAI (the company behind ChatGPT) launched something called the ChatGPT Business Hub, and I have not stopped talking about it since. Just ask my coworkers. (lol)
What is the ChatGPT Business Hub?
The easiest way to explain it: it’s like a Google Business Profile, but for ChatGPT. Businesses can now claim and verify their own profile right inside ChatGPT. Once you’re verified, you get a say in what ChatGPT shows people about you, like your website, description, hours, photos, logo, and even your products. Verified businesses even get a little blue check!
You also get some insights. You can see how many times ChatGPT mentioned your business over the last 28 days, how many people clicked over to your website, and what topics people were asking about when you came up. (Don’t worry, nobody gets to see anyone’s private chats. It’s all combined numbers.)
What are ChatGPT Business Agents?
This is the part that made my jaw drop. Along with the Business Hub, OpenAI launched Business Agents. These are basically a business’s very own chat inside ChatGPT. So say someone asks ChatGPT for a good pair of running shoes and a brand comes up. They can click into that brand’s profile and start chatting with its agent about sizing, returns, whatever they want! All without ever leaving ChatGPT. Right now this is only for certain U.S. online stores and online service businesses, but OpenAI said they plan to expand it.
Why is this such a big deal?
Think about how you look things up now. I’ll admit it, I use ChatGPT for EVERYTHING. What to make for dinner, where to get my car fixed, what to get my mom for her birthday. And I am definitely not the only one! According to OpenAI, about 1.2 billion people use ChatGPT every week. That is a LOT of people asking AI for recommendations instead of typing into Google.
Here’s the problem. Before this, ChatGPT had to piece together information about your business from wherever it could find it online. Your website, review sites, old directory listings, you name it. And a lot of the time it got it wrong. Birdeye (a company that tracks online reputation) checked more than 16,000 business locations in ChatGPT and found that 97% of them had the wrong hours listed. NINETY-SEVEN PERCENT! 57% had the wrong website and 35% had the wrong phone number. Almost 1 in 5 didn’t show up at all.
Can you imagine? Someone asks ChatGPT where to go, it recommends you (yay!), and then they show up and you’re closed because ChatGPT had your hours wrong. I work hard for my money and my time, so if that happened to me, I probably wouldn’t be going back. Your customers feel the exact same way.
Having a verified profile means the information is coming straight from YOU, not from ChatGPT’s best guess.
Is ChatGPT replacing Google?
No! Please, please, please do not forget about your Google Business Profile. It is just as important today as it was last week, and tons of people are still searching on Google. ChatGPT is just one more place your business needs to look its best.
The big difference is the moment it catches people. When someone is on Google, they are usually still browsing around. When someone asks ChatGPT, they are asking for advice, and they are usually a lot closer to making a decision. This is what people in the marketing world are calling GEO, or generative engine optimization. It’s basically SEO, but for showing up in AI answers.
Will having a profile make ChatGPT recommend me more?
I want to be real with you all here. OpenAI has said that claiming your profile doesn’t guarantee more visibility, and that ads don’t affect ChatGPT’s regular answers. ChatGPT is still looking at your website, your reviews (yes, reviews again!! lol) and everything else online about you.
So it is not a magic button. What it does is make sure that when you DO come up, people are getting the right information. And that is huge!
It’s also still really new. It’s in beta, local businesses can only claim profiles that already exist in the U.S. right now, and I’m sure we are going to see a lot of updates in the coming months.
Why I’m so excited about this
Every few years something comes along that totally changes how people find businesses. Google Maps did it. Social media did it. I really think AI is the next one, and this is the first real tool businesses have to take control of how they show up there.
In conclusion, the ChatGPT Business Hub is a brand new way to make sure AI is telling people the right things about your business. The businesses that jump on this early are the ones that are going to stand out. So, don’t sleep on this one!!
Fresh off the press, and we’re already obsessed!
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Quick answers about the ChatGPT Business Hub
What is the ChatGPT Business Hub? It’s a tool from OpenAI that lets businesses claim and verify a profile inside ChatGPT, update things like hours, website and photos, and see how often ChatGPT mentions them.
When did the ChatGPT Business Hub launch? OpenAI launched it in beta on November 10, 2026.
Does a ChatGPT business profile help you get recommended? Not directly. OpenAI says it doesn’t guarantee more visibility, but it helps ChatGPT get your details right when you do come up.
