Let’s get right into it: It’s 2025, if you don’t have a website or WORSE you have a website that looks like something from the early 1990’s – we should talk. Having a website that is well designed and optimized is no longer an option – it’s a necessity & here’s why:
First Impressions Matter & Reliability Rules The Game:
Imagine walking into a restaurant and no one greets you, you notice dirty tables, there’s a weird smell and the lighting is terrible. You would walk out (at least I hope), right? That feeling you have walking into that restaurant is exactly what a potential customer would feel if they clicked on a poorly designed, outdated, or slow website.
Since your website is typically the first interaction a customer has with your business, you want to make sure it looks good in order for the customer to feel good about doing business with you.
Having a well designed, easy to navigate website is like rolling out a red carpet for your visitors, and isn’t that a dream?
Let’s talk Google & Their Judgy Nature:
Unfortunately, Google tends to judge harder than the ones on American Idol, especially when it comes to a slow, unorganized, or hard-to-use website. Just like on American Idol, if you don’t have the lips of an angel, you don’t advance – if Google isn’t impressed, your business will end up on page 49 of their search results & who wants that!? An optimized website will help you rank higher in search results, which means more people will find you. The more people that find you = more customers. Think about it, it’s math, and math doesn’t lie.
Your 24/7 Salesperson:
Think of your website as someone who is constantly & consistently working without a coffee, a bathroom break, or even sleep! Being able to have “someone” who is always accessible is one of the most valuable things your business could have. I know we’re all guilty of scrolling on our phones late at night, accidentally going down rabbit holes & BOOM you catch yourself on a website signing up for something, buying something,or just filling out a form for more information. Now, if you don’t have a website – how do you expect us night owls to get in touch while you’re sleeping!?
Your website is your MVP (Most Valuable Platform):
Picture this, you’re running the best Google Ad campaign, all of these clicks start coming in – but where are they landing? Great, your website takes 10 seconds to load, the design looks like it was updated when dial up was still a thing, and there isn’t a proper call-to-action? Well congrats, that potential customer was just passed along to your competitors. So not only did you pass along the potential customer, you wasted money on a click :/ Now imagine, you post a meme on Social Media that so many people are enjoying, they click the link and it brings them to a website that’s impossible to navigate and all of your social media hype just goes into the trash. Give your MVP the love it deserves so it can give that same love back!
And finally:
All in all, just make sure that your website is as well taken care of as you take care of yourself! Basically having a website that isn’t optimized is like inviting people to your party with no music or food, and maybe even the bathroom being out of order. People might show up, but they will DEFINITELY leave even faster than they got there. So, before you start spending money on Ad’s, Social Media, or even Email Campaigns – make sure that website of yours is ready for visitors.
Luckily for you, if you are concerned about your website – filling out the form below will bring you directly to the experts you need!
